MethodGroupe is an independent advertising agency, eighteen years deep in retail and CPG.
General Market and Hispanic, since 2013. Social, streaming, online video, and high-impact display, run as one program.
Most agencies sell you a category playbook. We start with the person in the aisle, or scrolling at 9pm deciding where to shop this week, and build from there.
We know how a real store profit and loss (P&L) works, and the margin math and promo calendars behind it, because we've run digital for a regional grocer for thirteen years. We know the brand side too: launching a legacy consumer packaged goods (CPG) name with no media history and making shoppers notice. Retailer or brand, we build the media around your shopper instead of a category template. If that sounds like your kind of partner, we should talk.
General Market and U.S. Hispanic have been part of our work since the agency launched, across retail and CPG. Transcreated/translated where it works most effectively. In a room where Hispanic shopper reach is the whole conversation, it's built into the work from the first strategy session.
Engagement rate on the retailer's social program, measured as engagements over impressions, the same way the benchmark is.
Average completion across the retailer's online-video program, fifteen points past the industry benchmark. We report against outside numbers.
Display click-through for a legacy brand's first paid flight, on a blended cost per thousand (CPM) 48% under plan.
No account layer, no handoff after the handshake. You'll work directly with the principals who run the strategy and the media, from kickoff through every review.
