MethodGroupe worked with HBO Go Latino to grow their social media presence, and created a mobile microsite for HBO GO updated seasonally. This allowed for HBO to drive engagement from social media users and could then encourage users to view schedules, trailers, social integration, images and videos of actors on the mobile microsite. Ultimately we completed a revamp of functionality and format for the mobile microsite to create a better user experience with the brand, and built up an active and growing social media following base.
HBO Latino Case Study
OBJECTIVE
Bring the brand & its groundbreaking programming to bilingual, bicultural Latinos online
AUDIENCE
HBO GO Latino subscribers & fans; Hispanic Market
CHALLENGE
As of 2010, HBO Latino was not active on any social media platforms
THE WORK
MethodGroupe created a branded YouTube channel & Facebook/Twitter pages with Spanish-language Facebook updates delivered daily, tune-in information and conversation starters. The YouTube videos provided a “sampling” opportunity to pique current viewers’ interest in subscribing to the channel & to inspire new viewers to tune into HBO Latino shows. Twitter account called out channel talent, provided programming news blips & linked back to featured articles about HBO Latino & its properties. We created individual ‘mini-campaigns’ for each premiering property, driving further engagement within each platform. The Facebook page logged more than 22K fans. The YouTube channel received more than 762,435 video views & boasted a growing subscriber base. Twitter reached over 4,600 followers with an active following of influencers & supporters.
We also created a mobile microsite for HBO Go. This allowed users to view schedules, trailers, social integration, images and videos of actors and included a complete revamp of functionality and format to create a better user experience with the brand.
– DIGITAL & SOCIAL –
